For the second time in the 21st Century, which we all know to be still pretty new, Hostess Brands, Inc. has declared bankruptcy. Hostess makes Twinkies and HoHos and all sorts of heavily processed, heavily sugared treats.
The company is based in Irving, Texas, which makes this a bittersweet (no pub intended) problem. One wants to lard (get it?) on the snark, inquiring how they missed the memo that diversification is a good way to deal with changes in the business climate (just how long did they think we wouldn't notice the obesity epidemic and make even a feeble effort to turn it around?). On the other hand, oh, the humanity! The employees and their families are likely to become victims if the company folds--and the retired employees, whose pension has been underfunded, are likely to become victims regardless of the outcome.
I avoid all Hostess products because they would put me in a food coma. Even so, I still crave Ding Dongs. Put 'em in the fridge to get the chocolate coating cold and crunchy. Nowadays I have to make do with the memories, so this bankruptcy is not going to change how I shop or eat regardless of the outcome. I do, however, hope things work out for their employees.
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